Overview
The Port Authority of New York and New Jersey (PANYNJ) chose AeroParker for John F. Kennedy International (JFK), Newark Liberty International (EWR), LaGuardia (LGA), and Stewart International (SWF) airports for a minimum 6-year contract period. The group has approx. 34,000 spaces and launched an online booking system across JFK, EWR, and LGA airports with the objective of growing parking income and increasing market penetration.
Key Challenges
• Launching a major online booking system for the first time at 3 of the 20 largest US airports.
• Coordinating the wider teams and associated work streams to launch the PANYNJ online strategy on time and under budget.
• Develop a pre-book product suitable for parking lots where the barrier system doesn’t support reservation access.
Implementation Highlights
We successfully launched the online booking system for JFK, EWR, and LGA ahead of schedule and within budget. Pre-book parking went live at LGA in Feb ‘18, followed by EWR and JFK in April ‘18 with numbers continuing to grow each year.
AeroParker managed the relationships with the PARCS provider at LGA to ensure pre-book parking went live at Terminal B, the only parking lot where appropriate barrier equipment had been fully integrated. The barrier equipment didn’t support the license plate recognition (LPR) entry method at the time of go-live, so we opted for QR code access on the initial launch and added LPR 6 weeks later.
The team successfully managed the PANYNJ IT Department and the Payment Service Provider, launching a pre-book solution for parking lots without the appropriate barrier equipment. As part of this task, we developed new functionality supporting the reservation of premium bays prior to arrival on-airport with further payment on exit. This allowed PANYNJ to start building its digital footprint prior to other project milestones being achieved.
Initial Results
AeroParker generated more than $600,000 in income in the initial months even with limited pre-book availability. Traffic and conversions and conversions steadily increased as equipment was rolled out across the airports and as PANYNJ customers became aware of the new pre-book options. Today, pre-book transactions are central to the overall parking performance contributing significantly to total parking transactions.
Kyle Sundin, Commercial Manager PANYNJ, commented
“Working with AeroParker has been great. The AeroParker e-commerce platform is easy to use, it gives us all the functionality we need and more. They deliver on time. They are creative thinkers and very knowledgeable in terms of parking. “
